Parking Advertising | Mediamix

PARKING ADVERTISING

Versatile and targeted advertising with Parking Advertising

Why Parking Advertising?

The first 80 (ads) of the POP series by Mediamix are located in prime spots in the Europark parking garages: Ruoholahti, Forum, City, WTC, Presidentti, Kamppi, Eliel, Kluuvi and Tähtitorninvuori. The POP series is a stand-out series of illuminated ads; LED-lit, even and bright screens.

The target group moves around by car and appreciates convenience. The POP series allows you to reach people to whom effortlessness is key in parking. They are happy to spend money on a good parking spot and an easy way to arrive to errands and hobbies.

According to a study*, those who park in the city center of Helsinki value the time savings brought on by the quick discovery of a free spot and a central location the highest. In general, they are people driving in their free time who value convenience and comfort.

*A study on parking commissioned by Europark in 2014


Parking Advertising – close to purchasing moments

The ads are placed in unmissable locations and seen right before shopping transactions take place.

- Men are more likely than women to choose a parking garage in the city.
Out of the Europark parking garage users, approximately 65 % are men and 35 % women. Seize the opportunity to engage this target group of people who drive.



Utilize the Parking Advertising range creatively

Make creative use of parking boom gates, elevators, an extensive set of cars as well as the promotional area! Distinctive parking advertising leaves a lasting impression - these active approaches are an excellent addition to your media mix.



Photos of past campaigns

Visit our gallery to discover various Parking media campaigns, creative and memorable implementations in elevator advertising, parking boom gates and car sets, among others.