Versatile and targeted advertising
with Digital & Parking Media

Mediamix Helsinki Digi 50 - the new series of advertising displays

Reach a mobile and purchasing power target group in the heart of Helsinki! When Finland's most purchasing target group is on the move, the new Mediamix Helsinki Digi screens are on the way. The new screens located in the highest quality parking garages in the center of Helsinki will attract the attention of your target group with high-quality and dynamically updated moving images and sound.

Use sound as part of your campaign! For the first time, you can connect sound to your digital ad. Why not increase your visibility and reach?

There are a total of 50 displays. Locations of the displays are P - Kamppi, P- Kluuvi, P- Eliel, P- Tähtitorninvuori, P- City, P- WTC, P- Simonkenttä, P- Autotalo and P- CityForum. 

Why Parking Advertising?

The first 80 (ads) of the POP series by Mediamix are located in prime spots in the Europark parking garages: Ruoholahti, Forum, City, WTC, Presidentti, Kamppi, Eliel, Kluuvi and Tähtitorninvuori. The POP series is a stand-out series of illuminated ads; LED-lit, even and bright screens.

The target group moves around by car and appreciates convenience. The POP series allows you to reach people to whom effortlessness is key in parking. They are happy to spend money on a good parking spot and an easy way to arrive to errands and hobbies.

According to a study*, those who park in the city center of Helsinki value the time savings brought on by the quick discovery of a free spot and a central location the highest. In general, they are people driving in their free time who value convenience and comfort.

*A study on parking commissioned by Europark in 2014

Parking Advertising – close to purchasing moments

The ads are placed in unmissable locations and seen right before shopping transactions take place.

- Men are more likely than women to choose a parking garage in the city.
Out of the Europark parking garage users, approximately 65 % are men and 35 % women. Seize the opportunity to engage this target group of people who drive.

Digital advertising spaces in the heart of Helsinki

Mediamix offers prominent and highly effective digital advertising spaces right in the center of Helsinki. These ad spaces allow you to reach over 4 400 000 people in two weeks. The digital screens can display images, videos or animations.

Eliel Screen, almost 10 m2, is a high-resolution, powerful modern digital screen that really stands out on Elielinaukio.

Utilize the Parking Advertising range creatively

Make creative use of parking boom gates, elevators, an extensive set of cars as well as the promotional area! Distinctive parking advertising leaves a lasting impression - these active approaches are an excellent addition to your media mix.

Photos of past campaigns

Visit our gallery to discover various Parking media campaigns, creative and memorable implementations in elevator advertising, parking boom gates and car sets, among others.